From bounce-completeresults-30578@list.completeresults.com Thu Sep 06 01:13:23 2001 Received: by www1.burtonsys.com with uucp (FX UUCP) for dave2; Thu, 06 Sep 01 01:13:38 EDT Return-path: Envelope-to: dave51@burtonsys.com Delivery-date: Thu, 06 Sep 2001 01:13:23 -0400 Received: from list.completeresults.com ([63.116.135.160]) by www1.burtonsys.com with smtp (Exim 3.31 #1) id 15erTf-0005Pl-00 for dave51@burtonsys.com; Thu, 06 Sep 2001 01:13:23 -0400 X-Mailer: Lyris Web Interface Date: Wed, 5 Sep 2001 20:39:31 -0500 Subject: All About Internet Search And Search Engines To: dave51@burtonsys.com From: Complete Results List-Unsubscribe: Message-Id: Complete Results Marketing Newsletter The Weekly Internet Promotion Ezine ISSN:1527-9758 September 06, 2001 http://www.completeresults.com/archives/internetsearch.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This FREE weekly Marketing Newsletter publication is sent ONLY to people whose websites are registered in the CompleteResults.com Search Engine and to anyone who signed up at our website or at our numerous sign up areas on the Internet. You are currently subscribed as: mailto:dave51@burtonsys.com Detailed Subscription and Removal Assistance can be found at: Email Management Center: http://www.completeresults.com/management.html and at the bottom of every email. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This Issue Contents: -Editor's Notes -Sponsor: GOpile.com - 4 Million Searches per Day -Article: All About Internet Search And Search Engines -Sponsor: Ad Server: Banner Management Solutions -Article: Start Your Own Business, It's Easier Than You Think -Sponsor: Online business -Advertising: Ad Special: Buy ANY Ad Spot GET 2 FREE -Subscriber Info: Contact/Subscription Info/Advertising If you have an informative article that you would like us to feature, please email your article to mailto:editor@completeresults.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = EDITOR'S NOTES: ------ Each week when you receive the Complete Results Marketing Newsletter (Monday/Thursday)and occasional mailings, take a moment to scan the table of contents carefully. This may be the most valuable information you need to pass your competitors which will result in the success of your business/website . This text newsletter continues to provide practical tips/secrets and ideas to help webmasters/business owners to improve site appeal, traffic, Search Engine Placement, profitability and much more! Advertising Info: AutoResponder: mailto:adrates@list.completeresults.com Email: mailto:sales@completeresults.com SECURE Online Order Form: http://www.completeresults.com/orderform.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 1st Sponsor: GOpile.com - 4 Million Searches per Day ----------- We send our database out to our partner search engines in real-time with a combined 4 Million searches per day. With a deposit as low as one dollar and bids as low as a tenth of a penny per click, we have opened up targeted advertising to anyone risk free. You choose the keywords and control the position in our search results. http://www.GOpile.com/?ref=ez82700 3/3 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: All About Internet Search And Search Engines ------- The mammoth amount of useful information available over the Internet is difficult to describe with conventional terminology. Are we utilising this almost infinite resource of information, to our best advantage? To be able to search quickly and effectively, it is important to get to some background about search tools and the different alternatives available. With the Internet growing at such a rapid pace, it is not practical to keep track of the latest on a day to day basis. There would be few who don't use the Internet to seek some kind of information on a daily basis. To do this we use search engines. How good is our choice? What are the broad types of search tools available? Crawler-Based Search Engines Crawler-based search engines, such as HotBot, create their listings automatically. They "crawl" or "spider" the sites submitted to them, then people search through what they have indexed. If the content on an indexed web page changes, crawler-based search engines find and update these changes every 15 - 45 days. Human-Powered Directories A human-powered directory, such as Dmoz http://www.dmoz.org/ , depend on humans reviewing and listing. Human editors review and index sites submitted to them. Changes in listed sites are not automatically update, as there is no automatic crawling procedure like search engines have. "Hybrid Search Engines" Or " Mixed Results Engines" In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common to find an amalgamation of both. e.g. Yahoo http://www.yagoo.com/ and Google http://www.google.com/ . Usually, a hybrid search engine will favour one type of listings over another. For example, Yahoo is more likely to present human-powered listings and Google its crawled listings. Meta Search Engines Meta search tools send your query to multiple search engines and present the first 10 - 30 results form each on a consolidated and formatted results page. Unified Search Tools Unified search tools query a number of search engines one at a time from within a single window. The advantage of using this type of search tool is that you get the complete range of results form each search engine you query. These tools are updated with the latest search engines on a regular basis. (You must remember that Meta search tools on the other hand only present the first few results of all the queried search engines. This is a draw back since, the first 10 - 20 results may not have what you are looking for) Browser Search Bars Browser search bars are browser add-ons to enhance the browser's search capability. Drawbacks Of Search Engines Not up-to-date in their indexes. Search engines update their records once in 15 -40 days. Directories only update when sites are resubmitted to them and have no automated system of updating their databases. Surfer has to make intelligent queries to find the right results quickly. Contain may dead links of sites which no longer exist. 1,000 common queries account for well over 10% of all search engine usage. Some engines present cached results to save time, as against referring to the index and compiling unique results. Some directories like Yahoo have a directory structure which needs to be more intuitive. Surprisingly Yahoo still has to its credit, 60 - 70% of the market share! Some search engines sell the top spots for keywords. My Observations I have closely monitored search engines, directories, meta search engines and other search tools for some time. Listed below are samples of my findings.... Only about 16% of the resources on the Internet have been indexed by search engines. The most popular search tools used by the browsing community are not always the best or the most effective. For effective searching, one search engine may not be enough. A meta search engine has many draw backs when used as a primary search tool. It is however effective as a supplementary search tool. Yahoo is not the best place to search in a hurry. It has a good database of sites but its searchability is poor because they don't index page meta information. One needs to browse through the category tree, which is far from intuitive and the arrangement is a point of hot discussion. What Is The Solution For Effective Internet Searching A multi-pronged search strategy for searching the Internet is the preferred solution. 1) First try your query on one of the good general search engines. The most widely acclaimed search engine today is undoubtedly Google. http://www.google.com/ Google uses a smart algorithm to analyse your query and its results are so relevant, that it's almost uncanny. Another upcoming general search to use engine to watch is Teoma. http://www.teoma.com/ Arrange your query well (Please Note: most search engines have variations of the advanced query syntax. You should go to the help page or the advanced search page for the exact format. The examples below only illustrate what the possibilities are) Queries can be single words, multiple words or phrases. e.g photos e.g. photo editing e.g "free photo editing online" Queries can be a combination of a single word and a phrases or two or more phrases e.g examples+"photo editing" e.g. "photo editing"+"photo galleries" e.g. "Britney Spears"+"official site" Names of people should be in upper / lower case and in double quotes e.g. "Britney Spears" Phrases should be enclosed in double quotes which would give you an exact match in the results. e.g. "puppet on a string" e.g. "where eagles dare" e.g. "fair is fowl and fowl is fair" There is something known as Boolean logic which helps to narrow down the results of your query. There are three main Boolean operators / connectors: AND OR NOT. AND example (replaced by + in certain engines) Query = John AND Brown ---- gives you results about all the Johns and all the Browns OR example Query = equations OR equasions ---- Finds results for both words individually This is best used when you are not sure of the right spelling. NOT Excludes the part after NOT in the results. e.g. cricket NOT India Try the following on http://www.google.com/ as an experiment. (The syntax used below can be used in many popular search engines) "photo editing software"+free+downloads "free photo editing online" "+jpg" "*jpg" "car+jpg"+"trucks" "formula1"+Ralph+photos "+car+.jpg" 2) Next try an Internet 'hybrid like Yahoo http://www.yahoo.com/ or directory like Dmoz http://www.dmoz.org/ Your query should be a broad term under which your actual search word / phrase would fall. This would generate some direct results and some categories and sub categories which you should browse to find exactly what you are looking for. Yahoo and Dmoz both offer on their home pages, a tree of categories which can be browsed. This is not an efficient way of searching on Directories as the hierarchy of listings is difficult to relate to. Searching Yahoo by querying with very specific keywords produces unsatisfactory results 3) If the information required is not easily found in step 1 and 2, there is another breed of tools dedicated to searching the Internet in a very effective manner and they are particularly suited to the needs of researching students. (where research implies a student looking for specific information in an area of high speciality) We may call these tools "other search tools". These browser based search tools use, what I call query string linking as against hyper-linking to many search resources, arranged in categories. The surfer enters the query in the search field and selects a resource to search, to directly reach the search results without going to the home page of that particular resource. The search resources queried by these search tools include general search engines, subject specific search engines, and searchable subjects specific sites. These search tools also referred to as unified search tools or all in one are only found if specifically searched for, since they are not promoted by big corporates and cannot afford massive advertising budgets required for better visibility through real world media and Internet advertising. These search tools could turn out to be the most effective additions to the a surfer or research student's search tool set .One such search tool is: Search Ezee Power Search Engine http://www.searchezee.com/ SearchEzee queries over 200 of the top search engines, meta search engines, directories and topical resources, in an easy to use interface. The search engines are arranged in the following categories or engine sets: General Country Specific English Language Ref Language Translators Freeware / Software Photos, Encyclopedias Topical Ref Medical Ref Computers & IT News & Sports, Law Music - Video Kids - Learning, Personal -------- Anil Nath SearchEzee Power Search Engine http://www.searchezee.com/ anilnath@vsnl.com (ISP mail del2) webmaster@searchezee.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 2nd Sponsor: Ad Server: Banner Management Solutions ----------- An easy to use, yet Professional Management Application which has no limits. Now you can have total control over detailed stats, banner rotation, and much more. Packed with features. Rotate your own banners, 3rd party ads, affiliate programs and whatever else you wish. Received 5 Cows by Tucows. Online Demo and all product information: http://www.adserversolutions.com/ 2/3 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: Start Your Own Business, It's Easier Than You Think -------- Here we go again. The economy is slowing down and big companies are laying people off right and left. Rather than cowering in a corner waiting for the axe to fall, get out there and do something to make your future bright. Start your own business. But isn't it nuts to start a business when times are tight? Not at all. Many of today's huge corporations started out in someone's basement during the height of the Great Depression when one in three people were destitute. Now those were tough times, yet great new businesses were born and thrived. And don't you need a big bankroll or at least a line of credit at your bank? Nope. Half the companies on the Fortune 500 started with just a few thousand dollars. Many began with only a few HUNDRED dollars. I know plenty of thriving small businesses that started with nothing more than an order pad and $20 worth of fliers announcing a new service. Here's the big secret to success. YOU suddenly become a NEW person when you start your own business. For most of us, getting out from under the demands of a boss changes something in us. When YOU are demanding things from YOURSELF, you suddenly become ten times more motivated than when someone else is telling you what to do. When I started my business from a corner of my kitchen, I found the hours flew by. I went from working 40 hours a week doing bookkeeping at an asphalt company to putting in 100 hours a week on my business. And you know what? It didn't feel like work. I was tired at the end of those 14 hour days, but I felt like I had just come back from vacation. This is one of those human things that people knew well back in the 1800s, but nobody seems to remember today. You're smarter, more clever, and harder working when you work for yourself. Here's how to get started. 1. Pick a field you know and LOVE. If you don't know much about what you love, set out to learn. But don't--no NEVER--do something you hate just because you have a chance at succeeding. I suppose there are people in other cultures who can make that work, but we Americans fall flat on our faces if we don't feel a deep personal commitment to what we are doing. Go to your library, Amazon.com, and search engines. Look for books, web sites, and videos about your chosen field. Give yourself a crash course. Become a self-taught expert (or even more knowledgeable than you are already.) 2. Find a group of potential customers who REALLY want what you have to sell. AND, make sure they are a group you can advertise to with little or no money. Then promote, promote, promote. Don't sit at home and wait for the phone to ring. Go door to door, send out letters, call a talk radio station, write a letter to the editor, talk to an organization, or join a trade association. If you're really serious, do all of those things and more. Buy or borrow Jay Levinson's "Guerrilla Marketing Weapons" and find a half dozen promotion methods that work for you. 3. Keep track of your money. Most of the small businesses that fail do so for one of two reasons. The owner lost interest or the owner didn't keep good books. Buy or borrow "Small Time Operator" by Bernard Kamoroff. It tells you in simple language all the things you need to do to stay legal and keep track of money and inventory. 4. Don't give up. It takes most of a year to get a new business going. Most business owners tell me they got almost no business the first year. The second year was better. They ended up being pretty busy the third year. The fourth year they had more business than they knew what to do with. If the four steps above still sound too daunting, try working with a good reseller or networking business. They are like franchise opportunities for individuals. Usually you can get started for free or for very little cash (we're talking $30). The good ones give you lots of help with marketing, selling, and a great line of products. See all Lisa Lake's smart tips for starting and succeeding in your own business at http://MyAdBlaster.com Her site features a list of powerful, low-cost ways to promote your business. Reach Lisa at mailto:lisa@DrNunley.com or 801-328-9006. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 3rd Sponsor: Online business --------- If I could show you an online business that could solve your financial troubles with a start up cost of less than $500. 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