From bounce-completeresults-30578@list.completeresults.com Sun Sep 16 23:59:33 2001 Received: by www1.burtonsys.com with uucp (FX UUCP) for dave2; Sun, 16 Sep 01 23:56:49 EDT Return-path: Envelope-to: dave51@burtonsys.com Delivery-date: Sun, 16 Sep 2001 23:59:33 -0400 Received: from list.completeresults.com ([63.116.135.160]) by burtonsys.com with smtp (Exim 3.31 #1) id 15ipZE-00064t-00 for dave51@burtonsys.com; Sun, 16 Sep 2001 23:59:32 -0400 X-Mailer: Lyris Web Interface Date: Sun, 16 Sep 2001 19:13:45 -0500 Subject: The Evolution of Search Engine Marketing To: dave51@burtonsys.com From: Complete Results List-Unsubscribe: Message-Id: Complete Results Marketing Newsletter The Weekly Internet Promotion Ezine ISSN:1527-9758 September 17, 2001 http://www.completeresults.com/archives/evolution.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This FREE weekly Marketing Newsletter publication is sent ONLY to people whose websites are registered in the CompleteResults.com Search Engine and to anyone who signed up at our website or at our numerous sign up areas on the Internet. You are currently subscribed as: mailto:dave51@burtonsys.com Detailed Subscription and Removal Assistance can be found at: Email Management Center: http://www.completeresults.com/management.html and at the bottom of every email. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This Issue Contents: -Editor's Notes -Sponsor: GOpile.com - 4 Million Searches per Day -Article: The Evolution of Search Engine Marketing -Sponsor: Diamonds In The Sun -Article: How To Be An Internet Marketing Champion -Sponsor: Ad Server: Banner Management Solutions -Advertising: Ad Special: Buy ANY Ad Spot GET 2 FREE -Subscriber Info: Contact/Subscription Info/Advertising If you have an informative article that you would like us to feature, please email your article to mailto:editor@completeresults.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = EDITOR'S NOTES: ------ Each week when you receive the Complete Results Marketing Newsletter (Monday/Thursday)and occasional mailings, take a moment to scan the table of contents carefully. This may be the most valuable information you need to pass your competitors which will result in the success of your business/website . This text newsletter continues to provide practical tips/secrets and ideas to help webmasters/business owners to improve site appeal, traffic, Search Engine Placement, profitability and much more! Advertising Info: AutoResponder: mailto:adrates@list.completeresults.com Email: mailto:sales@completeresults.com SECURE Online Order Form: http://www.completeresults.com/orderform.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 1st Sponsor: GOpile.com - 4 Million Searches per Day ----------- We send our database out to our partner search engines in real-time with a combined 4 Million searches per day. With a deposit as low as one dollar and bids as low as a tenth of a penny per click, we have opened up targeted advertising to anyone risk free. You choose the keywords and control the position in our search results. http://www.GOpile.com/?ref=ez90601 3/3 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: The Evolution of Search Engine Marketing ------- For those fortunate enough to have attended the Search Engine Strategies 2001 Conference (http://seminars.internet.com/sew/sf01/index.html) in San Francisco a few weeks ago, the evolution of search engine marketing couldn't be clearer. Whereas a few years ago, when participants would have been drilled on the "all important" META tags and keyword density requirements, participants at the latest conference learned strategies for writing search engine friendly content, researching search terms, and building link popularity. The importance of directories and pay engines was also stressed, as well as advanced search engine optimization strategies such as cloaking and tracking the conversion to sales. So, to answer the question of what's important today when working on your sites, keep these points in mind. 1. Don't forget the basics! Though META tags alone won't carry you to a top 10 ranking, it's still crucial to create effective title, description, keyword, and other tags as well as remembering the importance of keyword prominence in your tags and body text. Tip: To help you remember what's important on your pages, use handy Search Engine Optimizer (SEO) software (http://www.se-optimizer.com), which will make your search engine optimization work much easier. 2. Don't spend countless hours trying to arrive at the "perfect" keyword weight. If you'll search for top ranking sites at any of the engines for your most important keyword phrase, you'll more than likely find keyword weights that range from virtually non- existent to rather high, even 8%. For general optimization purposes, aim for a good average of between 3-5% for the body text, and be prepared to raise or lower it as needed. 3. Research your search terms! Don't assume that you know how your customers will search. Instead, use a service like WordTracker (http://www.wordtracker.com) and find out how people are really searching. 4. Good, solid content is definitely the way to go with your pages. Create your pages as if you're writing a focused article about one particular keyword phrase. Keep your word count in the neighborhood of 200 to 600 words in the body text, and use your keyword phrase prominently on the page. 5. Keep it simple! Remember that the engines like simplicity, and so do Web users. Don't use technology that makes it difficult for either the engines or users. Stay away from frames, Flash, heavy graphics and image maps, and lengthy JavaScript. 6. Work hard on building link popularity with other related sites. Remember that it's not sheer numbers that are important here. Rather, it's having links pointing to and from your site from other related and important sites. 7. Monitor your search engine rankings carefully, and be prepared to do further tweaking if those rankings slip. A really sharp new Web-based ranking service was introduced at the conference, and I'm in the process of trying it out myself as a beta tester. It's called WebRank, and rather than running a hefty software program and using my own resources, WebRank checks my rankings for me, then notifies me by e-mail of those rankings and when the rankings slip, etc. While they're in the pre-launch mode, membership is still free, so now's the time to try out this brand new service at http://my.webrank.com. 8. Track your traffic and pay attention to the conversion of traffic to sales. Another new service that was announced at the conference was WebPosition Gold's new Traffic Analyzer service that's included in version 1.60. The service is available for a free 30-day trial at http://counter.hitslink.com/webposition/. Gold customers, however, get an additional 90 days of free service as well as substantially discounted pricing over regular HitsLink.com customers. 9. Don't forget the importance of the major directories like Yahoo!, the Open Directory Project, and LookSmart, and be sure to submit your site to them. Also, look for other "vertical" directories in your focus area by visiting a site like Beaucoup (http://www.beaucoup.com), which lists over 2,000 search engines and directories. 10. If you want visibility fast, consider the pay engines like GoTo and FindWhat. With so many of the major engines now using the top results from the pay engines, if you're having a difficult time achieving top rankings using standard optimization efforts, paying for keywords will get you where you want to be much faster. In Conclusion . . . The search engine industry continues to evolve at an alarming rate, and if you aren't willing to keep up, you'll be left behind. How can you keep up? Planet Ocean Communications publishes an excellent monthly newsletter (http://www.searchenginehelp.com/acws/). You can also sign up for a couple of free monthly newsletters, such as http://www.acws.com/newsletter.html or http://www.webposition.com/newsletter.htm. Finally, consider attending the next Search Engine Strategies conference yourself, and learn the latest happenings in this dynamic industry. http://seminars.internet.com/sew/sf01/index.html ----------- Robin Nobles is Director of Training for the Academy of Web Specialists (http://www.acws.com). Robin has taught well over a thousand students in her online and onsite search engine positioning courses during the past several years. Her latest book Web Site Analysis and Reporting, as well as her past book, Streetwise Maximize Web Site Traffic, can be ordered through Amazon. Visit the Academy's training site to learn more about their search engine ranking courses and products. http://www.onlinewebtraining.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 2nd Sponsor: Diamonds In The Sun ----------- PROSPERITY WITH PURPOSE! (Pro$per while helping others fight disease) $200 Million Biotech Co.creates MLM division for biotech product. 100+ patents, clinical studies, PDR listed, media broadcasted, PLUS CO. OWNERSHIP! MD's are talking! FREE DYNAMIC presentation to market a HOT product! Greatt Income - see it NOW: http://www.diamondinthesun.com/gj 3/3 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: How To Be An Internet Marketing Champion -------- How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you've had a little success. But do you really want your own business operating 24 hours a day making money for you? If you don't then why are you reading this? You must know that you can do this or you would be off investing your time in watching TV or building an ant farm right now. We all know that many people have created successful internet businesses with little or no money. I guarantee you that all of these folks started out with positive attitudes and their minds focused on winning. So what makes the attitude of a champion work online? It's simple. There are a few things that you should be doing to market like an Internet Marketing Champion: 1. You have to LOOK for what's missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You will be much more successful by selling products that are interesting to you. Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need. Do you see people spending more money on sodas and beer they want (that make them unhealthy) or health food that they need to be healthy? If you don't have money to pay your bills and you really want to go to see a movie do you go to the movie or save the cash for bills you need to pay? 2. You have to do what other people don't want to do. Obviously you and I are entrepreneurs so we already find creative ways to build our businesses. You already know about the basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But are you doing all of these extra things to build your business? - Marketing offline - Testing different sales letters to see what works best - Studying copywriting masters and copying their killer ads and sales letters - Having a Successful Internet Marketer review your site copy and layout to help you maximize sales to your traffic - Spending 90% of your time on marketing - Marketing at least an hour a day - Studying direct marketing as well as internet marketing - Going to internet marketing seminars - where the true secrets are revealed by the people making the most money - Using e-bay to advertise your site and sell your products - Reviewing and updating your business plan monthly 3. You have to have a full time attitude. Even if you only work on your business part time, you have to have a big vision and big goals. If you're just doing this for some extra cash you will definitely fail. If you genuinely want to help others and provide solutions to their problems you will do well. Are you in this for the long haul (Champion) or just for a quick buck (it won't happen my friend)? 4. You have to have a compelling reason that drives you to make money online. Why do you want a lot of money? If you just want stuff you will probably fail. To be DRIVEN you need to have to get braces for your kid. You have to need money to put your kids through college. You have to need to make more money or you'll lose your house. Get it? Your reason has to be something bigger than just making yourself happier or more comfortable. The bigger your reason is the higher chance of success you will have. If your reason is too small, you'll give up before you reach your goal. When things are rough you can focus on your "WHY" and it will give you the power to go forward towards your success. 5. Besides the right attitude, you have to have 3 types of products: FREE products, a lead product and a backend product. Give away FREE products that are valuable for your target audience. Then offer them a lead product (less than $50). Then keep in touch with your customers and offer them a backend product (over $300). You will make most of your money on the backend product. Most people who only have one product don't do very well. Internet Marketing Champions know that success on the internet comes from relationships. Care about what you're doing and the people who are your clients. Be a problem solver. If you're commited to making tons of money on the internet, you have fun and you focus on your business with a positive solution-based attitude, you're an Internet Marketing Champion in the making. Keep your focus, do what you have to do and your business will grow and grow and grow. 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