From bounce-completeresults-30578@list.completeresults.com Mon Apr 29 00:13:09 2002 received: by www1.burtonsys.com with uucp (FX UUCP) for dave2; Mon, 29 Apr 02 00:13:06 EDT Return-path: Envelope-to: dave51@burtonsys.com Delivery-date: Mon, 29 Apr 2002 00:13:09 -0400 Received: from list.completeresults.com ([63.116.135.160]) by burtonsys.com with smtp (Exim 3.31 #1) id 1722XE-0008IZ-00 for dave51@burtonsys.com; Mon, 29 Apr 2002 00:13:08 -0400 X-Mailer: Lyris ListManager Web Interface Date: Sun, 28 Apr 2002 19:39:42 -0500 Subject: Search Engine Predictions For 2002 To: dave51@burtonsys.com From: Complete Results List-Unsubscribe: Message-Id: Complete Results Marketing Newsletter The Weekly Internet Promotion Ezine ISSN:1527-9758 April 29, 2002 http://www.completeresults.com/archives/sepredictions.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This FREE weekly Marketing Newsletter publication is sent ONLY to people whose websites are registered in the CompleteResults.com Search Engine and to anyone who signed up at our website or at our numerous sign up areas on the Internet. You are currently subscribed as: mailto:dave51@burtonsys.com Detailed Subscription and Removal Assistance can be found at: Email Management Center: http://www.completeresults.com/management.html and at the bottom of every email. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This Issue Contents: -Editor's Notes -Sponsor: Learn how to Increase Sales by 30%-60% -Article: Search Engine Predictions For 2002 -Sponsor: Big-time PR that doesn't cost big bucks. -Article: Advertising Costs Getting Too High? -Sponsor: Ad Management/Affiliate/Banner Exchange Software -Advertising: Ad Special: Buy ANY Ad Spot GET 2 FREE -Subscriber Info: Contact/Subscription Info/Advertising If you have an informative article that you would like us to feature, please email your article to mailto:editor@completeresults.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = EDITOR'S NOTES: ------ Each week when you receive the Complete Results Marketing Newsletter (Monday/Thursday)and occasional mailings, take a moment to scan the table of contents carefully. This may be the most valuable information you need to pass your competitors which will result in the success of your business/website . This text newsletter continues to provide practical tips/secrets and ideas to help webmasters/business owners to improve site appeal, traffic, Search Engine Placement, profitability and much more! Advertising Info: AutoResponder: mailto:adrates@list.completeresults.com Email: mailto:sales@completeresults.com SECURE Online Order Form: http://www.completeresults.com/orderform.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 1st Sponsor: Learn how to Increase Sales by 30%-60% ----------- Accept Credit Cards And Increase Sales by 30%-60% Do you want to increase web site sale by 30 - 60%? Then you need to accept credit cards? Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/banners/clicks.php?id=A_admi13663 1/3 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: Search Engine Predictions For 2002 -------- Never try to predict the unpredictable. That?s advice I have been given and advice I am going to completely ignore this month, by attempting to predict the movements of the volatile search engine industry over the next 12 months. Here they are, my personal predictions for 2002: 1. Increase in Pay For Performance (PFP) Options - when you consider that a year ago there were only a couple of search engines offering PFP options, you realize how important PFP has now become (by PFP I mean Pay-Per-Click options, paid inclusion, sponsored listings and keyword buys). All the most important search engines now offer some type of PFP option and every SEO campaign should have some PFP components for best results. I see this trend increasing, with the major engines and directories expanding on the range of PFP options they provide, whether in-house (such as Looksmart?s new LookListings range for small business), or outsourced (such as Yahoo?s recent partnering with Overture). I also see more traditional SEO?s embracing PFP for the first time in 2002, as they realize the benefits and results achievable for their clients and stop fretting over the perceived loss of 'purity' of search results. 2. Increase in Paid Submissions - Looking back to November 2000, Looksmart was the only one of the major engines and directories to demand payment to consider a site for submission to their index. Yahoo introduced submission fees for commercial sites a month later. Both directories hiked up their price to USD 299 during this year, setting a new standard for the industry and justifying the value of their service via market share (Yahoo) and the formation of new partnerships with other search players (Looksmart). I would hope that Paid Submission fees remain static for 2002, at least for Yahoo and Looksmart. However I believe we?ll see other engines and directories introduce a fee for submission to their commercial categories. I think Google could be the first of these. 3. Crackdown on Spammers - In their quest for relevant results, Google recently introduced the Report a Spammer page, (http://www.google.com/contact/spamreport.html) as well as a beta page rating tool within their latest Toolbar (http://toolbar.google.com/go?version=beta&hl=en) that enables people to rate the quality of sites they find in Google?s index. As well as enabling people to vote for sites they find providing quality content, this rating tool gives people the opportunity to report sites using unacceptable spamdexing methods to try and obtain a high search ranking. With engines like Google leading the way in the crackdown on search engine spammers, other engines should follow suit in 2002. As a result, there should be far less spammers and more relevant results across the search engines by this time next year. 4. Growth of the SEO Industry - Nothing too Nostradamus about this one. With the importance of search engines finally sinking in, the need for quality SEO services is booming in the U.S. and the U.K. I predict this solid demand will continue in 2002, especially in newly developing markets such as Australia/New Zealand and Europe. 5. Death of Two Majors - In any industry, there are always winners and losers. I think 2002 will signal the demise for at least two of the major search engines and directories, especially given relevancy and freshness of results are so important to the market at the moment. 6. One or More Major Partnerships - To survive in an industry as volatile as theirs, search engines often need to partner with others. I see some major rivals combining in 2002, just to stay alive. I also see some more major partnerships between online and offline firms, particularly between search engines, communications and media corporations. 7. Move away from In-House to Outsourced Services - Optimizing for search engines now involves a lot more than just traditional site optimization. It involves PPC or PFP campaign management, site copywriting, keyword research, marketing and industry consultation. As search engine optimization becomes even more complex and time consuming in 2002, more businesses will realize SEO is a full-time job and not something their marketing or IT staff can do 'on the side'. To get results, they will have to either hire a SEO specialist in-house OR (more cost-effectively) outsource their requirements from a professional SEO that has the economies-of-scale in place to get the job done quickly and effectively. 8. SEO industry Shake-Up - With the growth of PFP & PPC, search engine specialists will have to keep their skills sharpened constantly in 2002 and keep up with industry developments to ensure they remain competitive. With consumer watchdogs keeping a close eye (see here: http://www.marketingsherpa.com/sample.cfm?contentID=1897), developing industry standards and ethics, as well as the crackdown on spammers sure to continue, the SEO industry is sure to experience a major shake-up next year, with only the most successful and ethical SEO?s left still standing. 9. New Technologies - Finally, just like in previous years (think 67 character domains, Ezula, Zeus, MS Smart Tags), I?m sure there will be some significant technological developments in 2002 that will impact the search engine industry and make us all head for the forums and chat rooms in a panic. But that?s the beauty of this industry - they don?t call it cutting edge for nothing! ----------- Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 2nd Sponsor: Ereleases.com ----------- NEWS FLASH: YOU'RE CHEAP You don't want to pay thousands on PR. You don't have to. Big-time PR that doesn't cost big bucks. http://www.ereleases.com/index.html?GCID=C3480x014 1/1 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: Advertising Costs Getting Too High? -------- Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach. --->> Getting Started So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertising bargain around today! ---------- Diane Hughes is an accomplished internet entrepreneur and editor of the popular ProBizTips Newsletter. You can learn more about Diane and her success in helping many start a home business and make money from home by clicking below: http://www.marketersdream.com/diane = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 3rd Sponsor: Ad Management/Affiliate/Banner Exchange Software --------- Our prices are the lowest on the internet. We will beat any competitors pricing! We also offer 20-25% discounts, Includes Free Support and Free Software Upgrades for life, Bartering and more! AdServerSolutions.com offers Ad management software, Banner Exchange Software, Affiliate System Software, Dedicated Server Hosting and more. Our software solutions run on every Server Platform with multiple database support, which makes it very portable and extremely scaleable. Operating systems: Linux, Unix, Solaris, FreeBSD, WebLogic, BSDI, NT, Windows 2000, Cobalt RaQ to name a few. Databases: MySql, Sql Server, Ms Access, Oracle, IBM DB2, Instant DB to name a few. Manage text ads, banner ads, rich media, 3rd party ads, pop up windows, affiliate programs and more! Fully working Online Demo's and all product information: http://www.adserversolutions.com/ Ad Hosting starting at $29.95/Month and Dedicated Servers: $399/Month http://www.adservingsolutions.com 1/4 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = CLASSIFIED ADS ------- YOUR AD HERE! Affordable advertising for your business! ALL ADS BUY 1 GET 1 FREE! Increase traffic! Your ad sent to 185,000 subscribers for only $35 Or get a Top Spot Ad for as little as $150. mailto:advertising@completeresults.com Online SECURE Order Form: http://www.completeresults.com/orderform.html ****************** Verified Security PC Security Software Business is For sale. If interested and you are serious please email: mailto:sale@verifiedsecurity.com Everything is included: Site, web design, software programming, complete rights, non compete agreement, domain and much more. (Serious inquiries only) Verified Security Software Providing PC Security, Privacy and Hacker Defense software solutions. Stop Hackers in their tracks. Fine tune your Pc. Send and receive encrypted files and tons of extra features. Try the FREE Trial Demo Download! Protect your investments for as little as $14.95! http://www.verifiedsecurity.com 1/3 ****************** FREE $1,500 of marketing software. Go to http://www.referralware.com/home.jsp/87645639 2/2 ****************** Buy guaranteed traffic for your website at wholesale price. 10,000 hits for $30.00 - money back if not completed in 30 days Give an instant boost to your web business now! http://www.spiralhits.com 2/2 ****************** Shop online the smart and easy way. Name Brands, sony*pioneer*canon... many more. DVD players, home theaters, Tv's, kitchen appliances, microwaves, car stereos, camping gear, much more! Electronics, home office, health, outdoors. etc... Low Prices! Delivered new from wharehouse to your door! Compare now!! go to: http://www.virtual-vendors.com/cgi-bin/jeenterprise 1/3 ****************** Accept Credit Cards And Increase Sales by 30%-60% Do you want to increase web site sale by 30 - 60%? Then you need to accept credit cards? Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/banners/clicks.php?id=A_admi13663 3/3 ****************** Are you website graphics too large? Need help reducing the size of your gifs, jpg's and more? Check out this amazing website which will allow you to do so with just one click while you watch! http://www.gifwizard.com/pn=39525 5/6 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = ADVERTISING ----------- ADVERTISING SPECIAL! Buy ANY Ad Spot GET 1 FREE! Reach an audience of over 185,000 responsive webmasters, corporate executives and web marketing professionals worldwide by advertising in the The Complete Results Marketing Newsletter and a permanent spot on the Complete Results Website archives! You just read the Top Sponsor Ads, right? Can you imagine how many responses the advertiser is generating? Wouldn't you like to benefit from the same amazing, OPT-IN email broadcasting service? Amazing results! Advertising plans and special package deals through other newsletters & promotion. AutoResponder: mailto:adrates@list.completeresults.com Email: mailto:sales@completeresults.com SECURE Order Form: http://www.completeresults.com/orderform.html ------------------------------------------------------------- The Complete Results Search Engine Team would like to THANK the many thousands of personal and business websites listed in our various categories. You helped us grow to where we are today! View our Partners: http://www.completeresults.com/help.html To add another website to be listed in our database: http://www.completeresults.com/cgi-bin/search/add_url.cgi?Category= The contents of this newsletter do not necessarily reflect the opinions of Complete Results, Inc. Complete Results, Inc. makes no warranties, either expressed or implied, about the truth or accuracy of the contents of information provided by the sponsors or by the writers. Email Management Center: http://www.completeresults.com/management.html E-mail: mailto:info@completeresults.com Website: http://www.completeresults.com --- You are currently subscribed to completeresults as: mailto:dave51@burtonsys.com Detailed Subscription and Removal Assistance can be found at: Email Management Center: http://www.completeresults.com/management.html To unsubscribe by email: mailto:leave-completeresults-30578G@list.completeresults.com **If you are subscribed to "completeresults" with a different email address than where you are currently mailing from, go to the Email Management Center: http://www.completeresults.com/management.html For additional help or assistance please email us at mailto:help@completeresults.com