From bounce-completeresults-30578@list.completeresults.com Wed Jul 31 23:46:24 2002 reCeived: by www1.burtonsys.com with uucp (FX UUCP) for dave2; Wed, 31 Jul 02 23:15:26 EDT Return-path: Envelope-to: dave51@burtonsys.com Delivery-date: Wed, 31 Jul 2002 23:46:24 -0400 received: From list.completeresults.com ([63.116.135.160]) by burtonsys.com With smtp (exim 3.31 #1) Id 17a6uu-0008Gg-00 For dave51@burtonsys.com; Wed, 31 Jul 2002 23:46:24 -0400 X-Mailer: Lyris ListManager Web Interface Date: Wed, 31 Jul 2002 18:36:37 -0500 Subject: How to Improve Search Engine Rankings To: dave51@burtonsys.com From: Complete Results List-Unsubscribe: Message-Id: Complete Results Marketing Newsletter The Weekly Internet Promotion Ezine ISSN:1527-9758 August 01, 2002 http://www.completeresults.com/archives/improveserankings.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This FREE weekly Marketing Newsletter publication is sent ONLY to people whose websites are registered in the CompleteResults.com Search Engine and to anyone who signed up at our website or at our numerous sign up areas on the Internet. You are currently subscribed as: mailto:dave51@burtonsys.com Detailed Subscription and Removal Assistance can be found at: Email Management Center: http://www.completeresults.com/management.html and at the bottom of every email. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This Issue Contents: -Editor's Notes: -Sponsor: Ad Server Software -Article: How to Improve Search Engine Rankings -Sponsor: e Traffic -Article: Devastatingly powerful way to steal traffic from competitors -Sponsor: Loaded Dedicated Servers: $399 Month/300 GB Transfer -Advertising: Ad Special: Buy an Ad Spot GET 2 FREE/Exclusives $800 -Subscriber Info: Contact/Subscription Info/Advertising If you have an informative article that you would like us to feature, please email your article to mailto:editor@completeresults.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = EDITOR'S NOTES: ------ Each week when you receive the Complete Results Marketing Newsletter (Monday/Thursday)and occasional Sponsor mailings, take a moment to scan the table of contents carefully. This may be the most valuable information you need to pass your competitors which will result in the success of your business/website. This text newsletter continues to provide practical tips and ideas to help webmasters and business owners to improve site appeal, traffic, business ethics, Search Engine Placement, profitability and much more! Advertising Info: AutoResponder: mailto:adrates@list.completeresults.com Email: mailto:sales@completeresults.com SECURE Online Order Form: http://www.completeresults.com/orderform.html = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 1st Sponsor: Ad Server Software ----------- Our prices are the lowest on the internet. We will beat any competitors pricing! We also offer 20-25% discounts, Package Deals, Bartering. All software includes Free Support and Free Software Upgrades for life. Become a software agent today. One time fee of $4000. You sell and keep all the profits! Specials going on Now!!!!! 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Fully working Online Demo's and all product information: http://www.adserversolutions.com/ Ad Hosting starting at $29.95/Month Dedicated Servers: $399/Month http://www.adservingsolutions.com 3/4 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: How to Improve Search Engine Rankings -------- You finally got your web site listed in the major search engines, however it is buried amongst millions of others and you still have not seen an increase in traffic to your web site. Why not? You need to improve your search engine rankings. Here are the steps to increase your search engine rankings: 1. Check your listings If you are going to see an increase in traffic to your web site, you need to be listed in the top 20-30 sites. Go to http://www.marketleap.com to see if you are listed in the top 30 sites on the major search engines. If you are not listed in them, you should at least submit your site to the major search engines (read "How to get listed in the major search engines". http://www.isitebuild.com/majorsearchengines If you are already in the top 10, then keep monitoring your site's rankings to maintain your position. If you are not in the top 30, continue with the next step. 2. Select the right keywords and phrases Go to www.wordtracker.com or the overture suggestion tool http://inventory.overture.com/d/searchinventory/suggestion to find the most popular words and phrases that suit the theme of your web site. Weave these words and phrases into your meta tags (title, description and keyword tags), web copy (particularly the first 200 words of your web page) and links (i.e. if your site is called camping.com and you have a page for camping tools, name the link www.camping.com/campingtools.htm, instead of www.camping.com/generic.htm. Optimize each web page with different keywords. Visitors can then enter your site from different pages, depending on what keyword they entered in the search engines. 3. Exchange reciprocal links Search for other sites that compliment your own site and ask for a link back to your site. Ideally the site should have the same keyword phrase as yours and already have a high search engine ranking. These are quality links. Having many sites linked to yours, will increase the popularity of your site in the search engines, resulting in a higher ranking. 4. Write articles Choose your best keywords and weave them into the theme of your articles. Include a link to your web site in the resource box at the end of your articles. Submit your articles to ezine publishers and article announcement lists. This gives your article the potential to be read by thousands of ezine subscribers. Your article will become linked to many web sites, resulting in higher rankings. 5. Participate in forums Find a forum that is related to the theme of your web site. People visit these forums to look for content that answers their questions. Once you have provided helpful information, you can leave a link to your site in your signature file. If this is a highly trafficked forum, leaving your link there, will increase your site's popularity. 6. Monitor your rankings The best way to check how your site is doing in the search engines is to check your web site statistics. A high quality web hosting service will show you which pages receive the most traffic (hits and visits) and where it is coming from (which search engines). 7. Exercise patience Search engines typically take one to three months to spider your web site, so your changes will not be seen immediately. Think of the steps outlined above, as a long-term marketing strategy for your web site. Tip Generating a massive amount of traffic to your web site, doesn't guarantee sales. Here is a short list of factors that will also help convert your visitors into sales: Professional site design Well-written web copy Fast loading times Simple navigation No broken links Optimizing for different screen resolutions Optimizing for the main browsers As you can see, improving search engine rankings that result in sales means the continuous monitoring and refinement of your web site. Since 85% of your sites traffic (this is very targeted traffic) comes from the search engines, it is well worth the investment. ----------- Herman Drost is a Certified Web Site Designer, owner and author of iSiteBuild.com Affordable Site Design, Hosting and Promotion Packages http://www.isitebuild.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 2nd Sponsor: e Traffic ----------- Sign up now for website traffic and you can enjoy 3 days & 2 nights Free in: Hawaii - Cancun - Orlando Click here to see all the details: http://64.26.26.185 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Article: Devastatingly powerful way to steal traffic from competitors -------- Today my competition put around $200 in my pocket. And tomorrow, they're going to do it again. In fact, everyday my competition sends me tons of their traffic and I make a mint from it. But is all this stealing of traffic legal? Do I use some special software to divert traffic from their site? Will I end up in prison after making this information available to everyone and exposing what I've been doing? Not a chance. In fact, what I'm doing is completely ethical and legal. And it accounts for a whooping percentage of the money I put in my pocket each day. Let me explain this technique so you can apply it to your own business. First thing you're going to want to do is research your target audience. If you wrote your own sales letter then you should know them like a family member. But if not, then you'll want to know: * Where they spend their time online * What hobbies they have * What they're after After finding out these details about your audience you should know exactly which keywords they're searching online. For instance, I offer a book on how to catch a cheating spouse. And from my research, I know that most of the people that can use my book are: * Mainly men * Obviously having trust problems in their relationship * And that I'll most likely find them searching under terms like "catch cheating spouse", "is my spouse cheating", "infidelity", "affairs", and so on. Now one thing I haven't gotten the hang of is getting top placement in the search engines under the keywords I need. And even if I was, I think it's next to impossible to get a top listing under every word my prospects are searching under. The fact is, with this method, you don't need to get a listing anywhere on the search engines to get a steady stream of ready to buy, highly targeted traffic. Okay, now with the list of keywords you've assembled because you know your target so well, start entering them into the search engines. And you're going to notice that an amazing thing happens. Right there in front of you is a listing of the websites getting the majority of the traffic on each search term. You'll find them right there in the top three. And if you're using a popular search engine like Google, you've got some very powerful, ready to use and profit from information. Here's what I would do with it: Create an affiliate program if you don't already have one. You can use Clickbank if they do your payment processing, or you can use the one I prefer which you'll find on my website address listed below. Set up a generous commission for those that refer people to your site. I like to use 40%. Next, get your sales letter for your product and rework it until you have it converting like crazy. There's a ton of sites that can help you learn to write better copy, and you'll find some resources on my website. Or, if you're not the do it yourself type, hire a results only copywriter to craft a hard-selling letter. Once you have your sales letter pulling profits well, and you have an affiliate program in place, craft one more sales letter. This is one that you'll send to your competition. In it, you'll want to explain how your product matches their sites content. You'll let them know that you want to make them some money by simply placing a link on their site that points to your product. Explain how much they can make, and tell them how well your sales letter converts. Then give details of how they can sign up and become an affiliate for you. Now here's what you do.. Search on your list of keywords and send your sales letter to the top three under each search. Just make sure to keep a database of whom you've sent what to so you don't bother those not interested. But on a recent mailing of my own, where I sent sales letters out to my competition and offered to pay them when they funneled traffic to my site, 100% came back with a "yes". And the results have been amazing. Plus, consider the total amount of time invested was about 8 hours. But now that everything's in place, I simply let them money roll on. And it will keep continue to stream in for years to come. ---------- Need A Devastatingly Powerful Sales Letters Or Ad, But Can't Afford To Spend Big Money For The Results? Grady Smith offers complete copywriting services for the small budget. Stop by for a free critique and quote. And be sure to sign up for the free newsletters "Ad Copy Tips". 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